words // Brandon Richard
via Press Release
Today, adidas and Derrick Rose unveil the D Rose 4 signature shoe and apparel collection — the latest in a line of premium and personal products designed for Chicago Bulls point guard Derrick Rose. The D Rose 4 is highlighted by its exclusive, tailored design inspired by Derrick's distinct on and off-court personalities.
“When I’m out on the court I’m doing everything in my power to win, and off the court I’m a pretty laid back guy who likes to spend time with my family,” said Rose. “It’s cool adidas used this in the design of the shoe, and it performs great on the court and looks really nice off it.”
Separated by a bold line at the ankle, the front and back of the shoe represent Derrick's distinct personalities. Constructed using durable materials and innovative technology, the heel was designed to highlight Derrick's game and enhance is explosive style of play. The front represents his relaxed and understated off-court style.
“On the court, Derrick is a competitive and explosive player, but off the court he transforms into a humble person who is deeply dedicated to his family, team and the city of Chicago,” said Lawrence Norman, vice president, adidas Global Basketball. “This is what makes him truly special in this sport and this shoe, unlike any other, showcases these two sides of Derrick.”
Accompanying the unique design are performance upgrades, such as the Crazyquick outsole traction system, giving Derrick maximum control and flexibility for quick movements. Support is enhanced by SprintWeb, dynamic GEOFIT ankle support and an improved molded SprintFrame chassis. Three-Stripes on the heel serves as a reminder of Derrick's speed to opponents.
For off-court appeal, the D Rose 4 features premium elements such as a gloss upper pattern, reflective D Rose logo on the collar and an eye-catching hologram material overlaid by perforated synthetic leather to highlight the tongue logo.
Additionally, there's an all-new D Rose apparel collection that includes fleece sweatshirts and pants, tee,s shorts, hates and socks to hook up with each colorway of the D Rose 4.
The D Rose 4 launches at adidas.com, Foot Locker, Eastbay on October 10 for $140 in three different colorways. Five other editions will launch through the end of the year. D Rose signature collection is available October 10 and ranged from $15 to $80.