words // Brennan Hiro Williams
Sneakersnstuff keeps the pedal to the metal with another great collaboration, unveiled earlier today by the Swedish retailer. Like many of Sneakersnstuff's recent collaborations, this special Court Victory Pump takes its inspiration from a specific Swedish custom, this time syncing up with the traditional August crayfish party. The Sneakersnstuff team explains it best:
The Sneakersnstuff x Reebok Court Victory Pump ”Crayfish Party” takes inspiration from a classic Swedish party tradition where Swedes get together and eat Crayfish, sing funny songs and drink.
There used to be a law in Sweden that only allowed the harvest of Crayfish during a few weeks in August. As Crayfish has been a delicacy for Swedes for over 500 years it has grown a tradition to celebrate that short period of the time with a huge party. The Crayfish is boiled in dill and salt and enjoyed alongside various spirits. The Crayfish party is usually decorated with specific lamps with patterns similar to the sunny face that you can find on the Sneakersnstuff x Reebok Court Victory Pump.
The "Crayfish Party" Court Victory Pump features a bright orange leather upper and a speckled white midsole, complimented by a special "sun face" pump ball, crayfish party pattern sockliner and SNS branding on the heel.
The Sneakersnstuff x Reebok Court Victory Pump "Crayfish Party" will release at Sneakersnstuff on Thursday, August 29.