words // Brandon Richard
via Press Release
Nike has launched a new campaign to honor LeBron James’s second-straight NBA Championship. After clinching tonight’s Game 7 victory, James helped lead Miami to become only the fourth team in the League to win back-to-back titles.
The new Nike Basketball campaign “Leave a Message” debuted immediately following Miami’s victory on digital and social media channels. It acknowledges James’s quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. Fans can call the phone number at the end of the spot to leave a personal message for James. Check out the clip below.