words // Brandon Richard
Today, adidas launches its new "Quick Ain't Fair" spot, which will officially begin airing May 1 in conjunction with the Crazyquick retail launch.
With his song "Goldie" serving as the backing track, A$AP Rocky introduces a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game. The spot captures the quick moves of John Wall, Damian Lillard and Jrue Holiday.
“I wore the Crazyquick throughout the season and I’m happy to have my first big thing with the adidas family,” said Wall. “I’m a big fan of A$AP. He’s somebody that has real good music going out. He’s a different type of person, a different type of style and it’s great to have him narrating this commercial. I think everyone’s gonna like it a lot.”
The Crazyquick is equipped with an innovative four quick zone outsole to provide maximum traction and flexibility for quick movements. Launch is set for May 1, but you can pre-order the shoe in five colorways now at adidas.com.