words // Brandon Richard
Following today's official unveiling, the Jordan Brand provides this Air Jordan XX8 designer insights video featuring Vice President of Special Projects & Design Tinker Hatfield and Jordan Brand Developer Josh Heard. The design duo breaks down the new game shoe, including the stealth-inspired design and updated performance technologies.
"With the ongoing evolution of the game shoe, I encourage our entire function to push the boundary when it comes to design, technology and performance," said Tinker Hatfield. “The Air Jordan XX8 shoe really is basketball’s answer to the concept car.”
Check out Tinker and Josh's Designer Insights video above and some early Tinker sketch work below.