words // Nick DePaula
as published in the May iPad Issue of Sole Collector Magazine
Every shoe has a starting point, and as you'll see below, when NSW Design Lead Marc Dolce and his team kicked things off on the design process with several concept sketches for the new Max Shake Evolve, they veered a few different directions initially.
Should this new model simply be inspired by the Ndestrukt line, but be an entirely new shoe that features similar design language? What if it had a Free-inspired flex outsole through the forefoot? Or, perhaps thankfully, what if it had a few tech upgrades but carried over most of the same elements?
They landed fairly close to the original on what became the production version of the Max Shake Evolve, but take a look below at several alternative routes they tossed around first.
For more on the new Max Shake Evolve, be sure to check out: The Process // Designing The Nike Max Shake Evolve