Video // New Balance "Excellent Makers" - Jay Electronica

New Balance continues its "Excellent Makers" web series with a spot featuring the enigmatic Jay Electronica.

words // Brennan Hiro Williams

New Balance continues its "Excellent Makers" web series with a spot featuring, perhaps the most respected rapper without a full-length studio album, Roc Nation recording artist Jay Electronica. The enigmatic lyricist discusses creativity and his early influences while growing up in New Orleans, all while traversing London in the New Balance 574.  Check out the video below: