words // Brandon Richard
This week, adidas has unveiled the brand new adiZero Rush, one of the lightest everyday running shoes on the market. Weighing in at just 7.5 ounces and being made available in seven bold colorways, the adiZero Rush offers a unique combination of high performance and style.
“We’re really proud of the adiZero Rush and excited to get the shoe in the hands and on the feet of athletes who run to get faster for their sport,” said Mikal Peveto, director of running for adidas America. “The adiZero Rush shaves ounces from a typical running shoe, helping athletes as they work to stay faster than their competition.”
Peveto continued, “At adidas, our goal is simple. We design and engineer lightweight shoes to make athletes of all levels of sports faster so they can perform better on the track, the field and court. We know seconds make the difference between first and second place or a personal best effort.”
Along with the launch of the adiZero Rush, adidas plans to debut a new 30-second television spot (which can be viewed below) that celebrates high school athletics and the energy of competition with football players, cheerleaders, coaches and the marching band all rushing to victory in the adiZero Rush. The spot, filmed in Southern California and produced by 180 Los Angeles, debuted on Youtube yesterday and will be televised nationally on January 22. The marketing campaign also will include digital activation and fans will be able to continue the conversation through facebook.com
Serving up a combination of super lightweight performance and maximum cushioning, the new adidas running shoes feature adiPrene+ midsole technology for resilient cushioning in the forefoot to ensure a responsive ride. SprintWeb construction provides lightweight support, while nylon mesh enhances breathability and keeps the foot locked in place for increased stability and speed. The SprintFrame support system returns energy to each stride and Lightstrike EVA reduces the weight of the midsole by 15 percent.
Included with each pair is a second set of laces to provide color pop. The shoe's weight is displayed along the trim.