words // Brandon Richard
via Press Release
Earlier today in New York City, adidas unveiled what they're calling the first barefoot training shoe specifically designed for the gym. Allowing natural movement by harnessing the body's natural motion mechanics, the adiPure Trainer strengthens muscles, increases balance and enhances dexterity.
“A lot of engineering went into making your foot a high performance machine,” said Mark Verstegen, founder of Athletes’ Performance. “To achieve your full potential during a workout, focus on how your foot interacts with the ground in the same way you think about how your hand interacts with a ball or a bat. Using your foot’s natural power and movement will help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.”
The independent toe separation design and a minimalistic quarter-inch profile of the adiPure Trainer allows for a close-to-the-ground ride for optimal speed, balance and agility during a workout. Barefoot-shaped construction mimics the foot's anatomy to create a natural-feeling shoe that still protects the foot and provides traction and durability.
“The adipure Trainer is for athletes who want to maximize their workout in the gym to get better for game day,” said David Baxter, adidas America vice president of sport performance. “In almost every sport, your foot is the first part of your body to absorb impact or get you moving, so it’s crucial for your feet to provide balance, flexibility and strength. This piece of equipment is designed to help athletes strengthen their feet and lower legs while still providing comfort and protection during their strength training and conditioning workouts.”
Priced at $90, the adiPure Trainer will be available this November in four different colorways for men and two for women. Retailers that will be carrying the new shoe include Dick's Sporting Goods, Foot Locker, Sports Authority and shopadidas.
Sole Collector was in attendance for today's official unveiling of the adiPure Training. Stay tuned for a more in-depth look at the first barefoot gym shoe.
