words // Brandon Richard
A week from today, adidas Basketball will officially launch the lightest basketball shoe ever created - the adiZero Crazy Light. Throughout the week, we've seen the brand rev up their promotion for the new model with a series of viral videos in which they compare the weight of the Crazy Light to notable releases from other brands. Most recently, a "bear" mauled Under Armour's Micro G Blur to match the Crazy Light's impressive 9.8 ounce weight. Will the pre-release buzz surrounding the Crazy Light translate to activity at the cash register?
Here's a new detailed look at the Crazy Light in the University Red/White colorway. The shoe features SPRINTWEB and mesh construction on the upper, SPRINTFRAME support system and TORSION-based tooling. You can pre-order this colorway, in addition to several others, over at Eastbay today.
Color: University Red/White
Style: G21733
via ye-wa
