“We were looking to do it in an expressive way — let’s reduce everything else around it and let the Nike Flywire come to life.” - Eric Avar
words // Brennan Hiro Williams
In 2008, Nike debuted the new Air Hyperdunk, the first Nike Basketball shoe to include Flywire and Lunarlon technology. The innovative sneaker borrowed design cues not only from suspension bridges, as seen with Flywire placement in the midfoot, but also from the legendary Nike MAG.
Nike continues its 20 Designs That Changed the Game with a closer look at the Hyperdunk.
Nike Flywire was originally conceived for featherweight track spikes by Jay Meschter in Nike’s Innovation Kitchen. Excited by the idea of removing significant weight out of a basketball upper, the team worked with the Nike Sports Research Lab to begin analyzing whether these fibers could withstand the lateral forces of side-to-side cutting in basketball.
The NSRL recruited one of their favorite big-framed test subjects, "Jake the Destroyer.” Jake’s habit of punishing early samples was well known, and high-speed video capture of his foot during hard cuts would be the first test.
Making believers out of some of the skeptics on the team, the video showed the early version of Nike Flywire successfully holding the foot on the footbed of the shoe during the testing.
Lead designer Eric Avar remembers the discussions. “This was one of those projects that created a lot of debate among the team early on.”
Once the Nike Flywire proved its mettle in testing, Avar and the team’s approach was to create a design that allowed most of the shoe to fall away into the background in order to make the Flywire in the midfoot the focal point. Another new Nike innovation, Nike Lunarlon, would also make its first appearance in a basketball shoe as a key performance element of a design that borrowed elements from a shoe that, at the time, was only the stuff of legend, the Nike Mag.
The Nike Hyperdunk seized the global stage when some of the USA Basketball athletes took to the courts of Beijing looking to recapture glory. This was a seminal moment for both American hoops and the future of basketball footwear design.