words // Brandon Richard
Considering his vast amount of color-related bars, 2 Chainz linking up with adidas Originals and Champs Sports for the adicolor campaign seems like an absolute no brainer. Launched last week, the campaign is centered around a 30-second TV spot featuring 2 Chainz talking about his game on and off the court, set to 2 his song “I’m Different."
Additionally, there's an adicolor video game that fans can play online. The game features an 8-bit 2 Chainz character navigating the court, mall and street in an effort to save the world from being robbed of its color. 2 Chainz was involved in the creative process, providing voice-over and creative feedback throughout development.
On their way to competing for the highest score, consumers can shop adicolor looks and even download sound bites from 2 Chainz at several completion milestones.
Shoot for the high score below and shop several adicolor styles at Champs today.