10 Celebrity Sneaker Endorsers Who Still Wear Other Brands
words // Brandon Richard
Unlike deals drawn up for professional athletes, celebrity sneaker endorsements typically aren't exclusive ventures. Entertainers are paid to wear and promote a brand's footwear and apparel, but often show up to events wearing product by rival brands. This isn't necessarily the wrong approach though. In fact, we contend that endorsers wearing multiple brands is actually a good thing.
How many celebrities have strayed away from the brands they pitch for? We've put together a list of 10 recent examples. Check it out and let us know if you see a problem with celebrity endorsers mixing things up.
Big Sean // Endorses adidas, Wears Vans / Nike / Jordan
The Detroit Player is about as loyal to adidas as a celebrity endorser can be, but he switches things up from time to time. He particularly likes to wear designs by his friend Kanye West, which shouldn't be much of an issue by the end of the year.
Tyga // Endorses Reebok, Wears Nike / Jordan
To his credit, he wore T-Rawws damn near everywhere he went for about a year. However, he occasionally stepped out in Yeezys and hooped in Jordans. The T-Raww 2 was supposed to launch this month, so it'll be interesting to see if Tyga and Reebok are still linked together.
Kanye West // Endorses adidas, Wears Nike
It's his own shoe, so it's understandable. But he's been spotted wearing adidas exactly one time since his deal was announced back in December. Perhaps he's just waiting for his own launch to fully embrace the stripes.
Kanye West // Endorsed Nike, Wore adidas
Of course, 'Ye also stepped out in adidas a few times while he was designing Nikes. You're never going to get this guy to settle down in one brand.
Justin Bieber // Endorses adidas NEO, Wears Supra / Vans
The troubled pop star is the face of adidas' youth-focused NEO line, but has been a loyal wearer of Supra for years.
Teyana Taylor // Endorsed adidas, Wore Nike / Jordan
Teyana wasn't featured in global campaigns, but she worked on her own adidas shoe and was preparing to drop the second colorway before the relationship abuptly ended last year. She was always an Air Jordan kind of girl though, and made sure to show us that throughout her time as part of the adidas family.
Wiz Khalifa // Endorses Converse, Wears ASICS / Nike / Jordan
Wiz hasn't given up on his Converse collection, but he's mostly been seen wearing Jordans and Forces lately. He even broke out a pair of ASICS for a pre-Grammy event last month.
Heidi Klum // Endorses New Balance, Wears Supra
The German supermodel has been successfully rolling out women's sportswear collections with New Balance since 2010. However, when Heidi isn't working out, she's almost always laced up in Supra.
Rick Ross // Endorsed Reebok, Wore Jordan
Ross became one of Reebok's most high-profile endorsers when he inked a deal with the brand two years ago. Unfortunately, controversial lyrics and uproar from protestors led to his release last April. The irony is that he's probably worn more Reebok since being dropped than he did while officially part of the team.
Meek Mill // Endorses PUMA, Wears Nike / Jordan
Meek has been pitching for PUMA since late-2012, but hasn't completely distanced himself from Jordans. He does stick with his brand for the most part though, and this partnership has worked out way better than his old alliance with Reebok.
Lil' Wayne // Endorses Supra, Wears Jordan
No less than four models make up Weezy's Supra Spectre line, but that doesn't stop him from wearing other brands. He can frequently be spotted sitting courtside at NBA games in the latest Jordan retros.