The History of Reebok Pump Technology

Posted on November 20th, 2009

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words_Nick DePaula

As Reebok continues to celebrate the 20th Anniversary of their iconic Pump Technology, they also have a complementary full documentary detailing the history and heritage of the Pump. Interviews include athletes like Dee Brown and Michael Chang, who helped to validate the Reebok Pump as a performance technology, as well as a historical account of the beginnings of Pump from inventor Paul Litchfield, who is now Reebok’s VP of Advanced Concept. The journey of the Pump’s imprint on the sneaker landscape is also recounted from sneaker enthusiasts and participants of the Pump 20 collaboration series like the Bodega and Patta crews and DJ Senatore. The video lasts over twenty minutes, but is well worth it!!