words_Nick DePaula
As the adidas Basketball Brotherhood evolves for yet another season, The Brand With The Three Stripes recently rolled out their latest ad campaign centered around their brightest stars. Featuring Derrick Rose, Kevin Garnett, Dwight Howard, Tim Duncan, Chauncey Billups, Tracy McGrady and a full-of-cheese smiling Josh Smith, each player makes it known that they’re ready for the responsibility this new year of basketball brings with it, by declaring “It’s On Me For We.”
Throughout the commercial, not only is the STUPID athleticism of Derrick Rose and the crew showcased, but we also get a nice look at the many player exclusive colorways of both the TS Commander LT and TS Cut Creator, the two flagship sneakers coming from adidas Basketball this fall. Be sure to check out the ad below, and also head on back to SoleCollector.com this weekend for a detailed break-down of both new TS kicks straight from the mouth of Senior Footwear Concept Designer Robbie Fuller!
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I guess Agent 0 is outta the picture????
indeed, agent zero’s real zero in this commercial
Great spot–but I thought maybe Devin Harris would get a little more love this year and show up in their ads… and J-Smoove needs to have a season that justifies his place among those other guys…also, KG’s head shake at the end is priceless…
man, even though i dont like any of those players and i really dont like Adidas, i loved that comercial!!
Personally…I think it’s one of their best ads yet. I really like the balance between the “individual” sig direction from a few years ago and the “team” Brotherhood campaign now. These guys ARE elite players and deserve to be elevated and not relegated to a team mantra at all times.
this has to be one of my favorite commercials behind the Nike Shoe Beat one from a while ago
I wish we had more sneaker commercials over here.