words // Brandon Richard
At the Sneaker Con event today in New York City, adidas Originals will officially launch a new concept called "LQC," which stands for Light Quality Comfort. The new concept will be applied to adidas heritage classics such as the EQT.
Seen here is the first offering from the line, the LQC Basketball Shoe, which is constructed with high grade suede and perforated patent leather. The quality and details of the shoe are said to be an example of what we can expect from the LQC releases that will drop throughout 2011.
The launch colorways include Aluminum/Aluminum/White and Black/Black/Metallic Silver/Running White. After being launched at Sneaker Con this weekend, a wider release is set for March 23rd at adidas retailers like DrJays.
Check out a few photos of the LQC Basketball Shoe below, as well as the LQC t-shirt that will be on hand today at SneakerCon.