Video: Under Armour Basketball - "This Is Who We Are" featuring Black Ice
words // Brandon Richard
After getting their feet wet a season ago, Under Armour Basketball has upped the ante this offseason, inking deals with incoming NBA rookies Derrick Williams and Kemba Walker to join Brandon Jennings and Greivis Vasquez on the UA roster. Last year, you heard them coming. Now, Under Armour Basketball has proclaimed themselves the "Agents of Change."
In this new video released by Under Armour today, spoken word poet Black Ice of Def Poetry Jam fame delivers a powerful message about Under Armour's position in the basketball footwear hierarchy.
"I am the new earner/the next mantra/the practice pre-game press conference solution/ I am Under Armour, Welcome to the revolution." - Black Ice
View the new clip from Under Armour Basketball and Black Ice below.