To help promote their G Series Pro, the people at Gatorade sent Miami Heat guard Dwyane Wade to a Chicago Dick's Sporting Goods to pitch the product to a few shoppers. Only, Wade didn't pitch the product as himself. He did so as a Dick's employee by the name of "Gordon." To transform into "Gordon," Wade was dressed up in quite possibly the worst disguise of all time, consisting of a wig and glasses. The goal was to see how long it would take shoppers to recognize that they were indeed talking to Dwyane Wade. Some recognized right away, while others remained clueless.
Check out the clip of the gag below.