Jamaican sprinter Usain "Lightning" Bolt can cover 100 meters in 9.58 seconds. Well, that's at least what he's shown us up to this point. When watching Bolt run, you get the impression that he hasn't really been pushed to a personal best time yet. However, Bolt rarely needs to kick it into that extra gear, as his "cruise control" seems to be better than most runners' best effort. The world record holder for 100 and 200 meters has taken a small break from the track to work on a collaboration with PUMA, appropriately titled "The Bolt Collection."
The fashion-forward line blends PUMA's approach to sportswear with the signature style of Bolt. Throughout the collection, you'll see Bolt's favorite colors (purple, black and gold), as well as a few of his preferred silhouettes. Making sure they didn't sacrifice performance, PUMA worked closely with the sprinter during product development, allowing him to frequently weartest the products to ensure that they met his standards. Bolt wanted the collection to be durable enough for hardcore workouts, but still be stylish enough for casual wear.
Described as the cornerstone of the collection, the Bolt Crest is a mixture of his sport, style, and culture. The lightning bolt represents his more than appropriate nickname, while the lion's head is an iconic symbol in Jamaican culture. Bolt's signature "To Di World" post stands out against the place where he does his work, the track, and the sun, another item that is synonymous with Jamaica.
Included in the collection is a PUMA hooded sweat jacket. The jacket features lightning stripe stitching on functional lightweight material. For joggers who prefer to listen to music while working out, there's a hidden compartment for your MP3 player and an eyelet for the headphones.
Next up is the PUMA LS Top. The "To Di World" pose is clearly displayed on the center of the top and features a running-inspired back panel, articulated sleeves, and a stretchable material that allows free movement.
The speed shorts were designed specifically for runners. They were made with U.S.P. performance fabric to endure strenuous workouts. Also featured is moisture management and friction-reducing brief that offers comfort and support. To enhance night time our low light visibility, the outer layers was constructed with a 3M reflective liner. A lightning bolt pattern is embossed all over the shorts, while his pose appears in gold.
Last, but not least, the collection would not be complete without footwear. Inspired by one of Bolt's favorite track shoes, the YAAM, the PUMA Bolt YoguRun features a breathable lightweight mesh upper, added cushioning and flexibility, and unique style. The particular colorway pictured makes use of white mesh, purple on the inner liner, and metallic silver branding on the side.
The PUMA Bolt collection will be launched exclusively this month at Macy's, Paragon, Michael K., select PUMA stores, and Shop.Puma.com.