The Air Jordan VII debuted in 1992. It is the seventh signature sneaker of Michael Jordan. This was the first colorway released, and it is known as the "hare's." It got this nickname from an ad campaign by Nike in which they used Bugs Bunny, and he shown wearing this colorway and being called "Hare Jordan." Retail was $125, and they came with the Jordan Flight Club catalog. They were finally retroed in 2008 as a part of the Jordan VII/XVI Collezione (Countdown) Package.